Web Analytics Specialist - Philly Tri-State Area

<p><strong>Robert Half Marketing and Creative is hiring for a Mid-Level Web Analyst</strong> to join a large healthcare organization's digital marketing and analytics team on a 12-month contract with strong potential to extend long term.</p><p><br></p><p>This is a remote role, but candidates must reside in the Philadelphia tri-state area (PA/NJ/DE).</p><p><br></p><p><strong>About the Role</strong></p><p>You'll sit on a small, entrepreneurial analytics team where every person's work is visible and every recommendation carries weight. This is not a report-pulling job — you'll be expected to write your own queries, build your own dashboards, and then walk stakeholders through what the numbers actually mean and what they should do about it. The team is currently defining brand-new metrics that don't exist anywhere else in the organization, so curiosity and a willingness to build from scratch matter as much as technical chops.</p><p><br></p><p><strong>What You'll Do</strong></p><ul><li>Write and optimize SQL queries in Databricks against a medallion-architecture data environment (silver/gold layers), partnering closely with data engineering</li><li>Build, maintain, and evolve dashboards in Power BI for marketing and executive audiences</li><li>Analyze website traffic and on-site behavior sourced from a custom Tealium tracking implementation</li><li>Support marketing funnel, campaign, and paid media reporting needs</li><li>Translate analysis into clear narratives and recommendations for non-technical stakeholders</li><li>Manage competing requests and set your own priorities, including periodic large-scale analyses</li><li>Collaborate across CRM, web, and data teams to connect digital behavior to broader business outcomes</li></ul><p><br></p><p><strong>What We're Looking For</strong></p><ul><li>6+ years of experience in web, digital, or marketing analytics</li><li>Strong hands-on SQL; experience with Databricks strongly preferred</li><li>Proven dashboard development in Power BI</li><li>Direct experience leveraging website/behavioral data — Tealium or comparable tag management and tracking platforms</li><li>Demonstrated ability to communicate findings through storytelling, not just charts</li><li>Comfort operating in a small, fast-moving, startup-like team with limited hand-holding</li><li>Self-direction, sound judgment on prioritization, and strong cross-functional collaboration skills</li></ul><p><br></p><p><strong>Details</strong></p><ul><li>Contract length: 12 months, with long-term potential</li><li>Hours: 40 per week</li><li>Start date: ASAP</li><li>Background check and drug screen required</li></ul><p><br></p><p>For immediate consideration, please apply now.</p><p><br></p><p>Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.</p><p><br></p><p>Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.</p><p><br></p><p>Equal Employment Opportunity Statement: Robert Half is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics.</p>