Senior Measurement & Business Intelligence Architect
Job Description:
- Act as the analytical engine of the marketing department
- Be the primary architect of our data strategy, bridging the gap between raw data and executive insight
- Deliver prescriptive insights that recommend specific actions
- Design, build, and maintain executive-level dashboards and performance metrics
- Lead the development of Multi-Touch Attribution and Media Mix Modeling
- Build and deploy models for lead scoring, churn prediction, and CLV
- Manage and guide one dedicated Data Analyst, ensuring accuracy and consistency
Requirements:
- 6-8 years in Marketing Analytics, Data Science, or Business Intelligence
- Expert proficiency in SQL, Python/R, and visualization tools like Looker
- Experience implementing or managing Data Cloud environments (e.g., Salesforce Data Cloud)
- Ability to translate complex data sets into clear, actionable business narratives for leadership
Benefits:
- health & wellness plans
- 401(k) retirement coupled with a Nielsen match
- generous paid time off policy
- company provided car for those who qualify
- discretionary incentive/bonus