[Remote] Associate Director, CRM & Martech

Note: The job is a remote job and is open to candidates in USA. Spotify is a leading audio streaming subscription service, and they are seeking an Associate Director for CRM & Martech. This role involves leading the strategy and execution of CRM and marketing technology to enhance advertiser engagement and revenue growth.


Responsibilities

  • Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
  • Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
  • Build and optimize audience segmentation, lead management, and campaign orchestration across channels
  • Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
  • Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
  • Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
  • Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
  • Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

Skills

  • 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
  • 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
  • Experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
  • Hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
  • Know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions
  • Comfortable working with data and analytics, and can translate insights into clear recommendations and actions
  • Experience with experimentation frameworks and using testing to inform strategy and optimization
  • Experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

Benefits

  • Health insurance
  • Six-month paid parental leave
  • 401(k) retirement plan
  • Monthly meal allowance
  • 23 paid days off
  • 13 paid flexible holidays
  • Paid sick leave

Company Overview

  • Spotify is a commercial music streaming service that provides restricted digital content from a range of record labels and artists. It was founded in 2006, and is headquartered in Stockholm, Stockholms Lan, SWE, with a workforce of 5001-10000 employees. Its website is http://www.spotify.com.

    • Company H1B Sponsorship

  • Spotify has a track record of offering H1B sponsorships, with 15 in 2026, 140 in 2025, 117 in 2024, 169 in 2023, 259 in 2022, 172 in 2021, 115 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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