Marketing Transformation & Strategic Initiatives Leader

June 6, 2026

Marketing Transformation & Initiatives Leader The Head of Marketing Transformation & Strategic Initiatives is a senior leadership role responsible for shaping and executing the marketing organization's strategic vision and transformation agenda. This leader will drive the evolution toward a data-driven, AI-enabled, performance-focused marketing model that accelerates growth and enhances customer outcomes. This role owns the end-to-end transformation roadmap to build a best-in-class direct bank marketing capability, combining digital-first strategies with the strength of the Financial Center network. It leads the development of a modern, AI-powered marketing ecosystem to deliver personalized, scalable, and measurable campaigns. In close partnership with Technology, Product, Digital, Sales, and Analytics leaders, this role oversees full-funnel performance—defining the direct banking funnel, measuring effectiveness, identifying gaps, and driving continuous optimization. Success requires a balance of strategic vision, operational discipline, and hands-on execution to deliver measurable results across acquisition, cross-sell, and retention. Key Responsibilities And Duties <ul><li>Marketing Transformation Strategy: Define and lead a multi-year transformation roadmap, transitioning the organization to a performance- and outcomes-driven marketing model with clear milestones, value realization, and measurable impact.</li><li>Funnel Performance & Optimization: Own end-to-end funnel health by defining performance metrics, identifying conversion gaps, and driving corrective actions in partnership with IT, Digital, Sales Operations, and Analytics.</li><li>AI & Advanced Analytics Enablement: Operationalize artificial intelligence and machine learning use cases (e.g., audience segmentation, propensity modeling, offer optimization, next-best-action) supported by strong governance and scalable execution models.</li><li>Test-and-Learn Culture: Establish and embed a rigorous experimentation framework, including A/B, multivariate, and incrementality testing, to continuously improve performance and inform decision-making.</li><li>Cross-Functional Leadership: Drive alignment and decision-making across key stakeholders, including Technology, Digital, Product, Change Management, and Compliance, ensuring coordinated execution of strategic priorities.</li><li>Executive Communication & Governance: Deliver executive-level insights, including business cases, performance reporting, KPI scorecards, and risk assessments to inform leadership decisions and track progress.</li><li>Financial & Resource Management: Oversee budget management and long-term financial planning, ensuring optimal investment allocation and return on marketing spend. </li></ul>Educational Requirements <ul><li>University (Degree) Preferred </li></ul>Minimum Qualifications <ul><li>8+ years in marketing leadership roles spanning digital marketing, growth/performance marketing, or marketing operations. </li></ul>Preferred Qualifications <ul><li>Bachelor’s degree or advanced degree highly preferred</li><li>10+ years of experience in marketing strategy, transformation, or related leadership roles</li><li>Proven track record of leading large-scale transformation initiatives and driving measurable business growth</li><li>Deep expertise in data-driven marketing, digital ecosystems, and AI/ML applications</li><li>Strong leadership, stakeholder management, and communication skills </li></ul>Role Specific Work Experience <ul><li>8+ Years Required; 10+ Years Preferred </li></ul>Physical Requirements <ul><li>Physical Requirements: Sedentary Work </li></ul>Please note: Candidates located near our hub offices in Jacksonville, Irvine, or Charlotte are expected to work onsite as part of their role. Career Level 10PL $174,800 - $236,500 , EverBank, N.A. is a nationwide specialty bank providing high-value products and services to consumer and commercial clients nationwide. As a pioneer in online banking, we offer convenient digital access for clients 24/7, in addition to phone banking services and a network of financial centers. The Company's commitment is to deliver to our clients high-performing, high-yield solutions backed by exceptional service, always giving them the advantage they expect, to make the most of their money. VEVRAA Federal Contractor Member FDIC Notice to Job Seekers Qualifications EverBank, N.A. is committed to the well-being of its associates. That's why we offer a comprehensive Total Rewards package commensurate with the position and job-related qualifications, skills and knowledge. The Company's comprehensive Total Rewards package provides choice and flexibility and respects differences. The following benefits are available through the Company: <ul><li>Medical, dental, vision & HSA/FSA </li><li>401(k) savings</li><li>Paid holidays & generous PTO</li><li>Additional wellness & voluntary benefits </li></ul>Additional Company-provided Benefit Options (subject To Plan Terms) <ul><li>Tuition reimbursement</li><li>Commuter Benefits</li><li>Life and Disability Insurance </li></ul>Posting end date: 6/5/2026

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