LRM Coordinator, Denny's

Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.

 

    EMPLOYER:

    Northland Properties Corporation (NPC)

      LOCATION:

      Ontario (Remote)

        EMPLOYMENT TYPE:

        Full Time

          COMPENSATION RANGE:

          Based on skills & experience

            BENEFITS:

            Health/Dental/Vision, RRSP, Paid Time Off, Employee Perks

            About Denny’s

            • Denny's has established itself as an innovative leader in exceeding guest expectations since 1953. With 85+ restaurants across Canada, there are plenty of opportunities to experience the best in family dining. Our dedication to excellence revolves around our customers, and it is only by ensuring that you enjoy the best possible dining experience each and every time you come into our restaurants that we can attain our stated goal of becoming the best family restaurant chain in the world. 
            • Great guest service and great value are our foundation, but those aren't the only components that have helped our success. It's also because of our people: committed, caring and energetic individuals who make Denny's the great place it is. 
            • Strong leadership is another cornerstone at Denny's, and our hands-on team of experienced and dynamic managers can touch every aspect of our business from recruiting to marketing. We promote an entrepreneurial spirit throughout the company from the newest server to the most senior executive. Come join a company where you will have an opportunity to have fun, make money and be heard. 

            About Northland Properties

            • Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction, Northland Properties Corporation is the force behind such brands as Sandman Hotel Group, The Sutton Place Hotels, Moxie’s Grill & Bar, Chop Steakhouse & Bar, Denny’s Restaurants, The Dallas Stars, and Northland Asset Management Company.

            The Team & Role

            • Our Marketing team is comprised of talented individuals that collaborate daily to help the Denny’s brand grow and reach new customers. We work together to create creative and engaging strategies that promote Denny’s quality ingredients, amazing service and outstanding offers both nationally and inside local markets. The Local Restaurant Marketing Coordinator East will action approved projects with a high-level of detail, efficiency and organization. 
            • Reporting to the Local Restaurant Marketing (LRM) Manager, this role will be responsible for the management and execution of approved Local Restaurant Marketing initiatives and location-specific information. 
            • In this role, the LRM Coordinator will gain a strong understanding of how guest obsession differs in various markets across Eastern Canada. They will also work with Operators on actioning approved, custom local store marketing plans within the budget identified. They will build relationships with our operators (both corporate and franchise) and be seen as the Regional Marketing expert. They will work closely with other departments, coordinating effective local activations as well as have an opportunity to work on the marketing plans for the newest locations. Some travel is involved in this role.
            • A successful candidate will lead approved campaign execution with the support of the LRM Manager, as well as identify opportunities to tell engaging stories, improve current processes and drive sales in diverse regions across Canada. 

            Responsibilities

            • The LRM Coordinator will lead the execution of various activations, ensuring workbacks are maintained with transparency and up to date communication.
            • Execute integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring approved campaigns to launch.
            • Maintain proactive workback schedules and provide copy and creative input across approved LRM campaigns.
            • Collaborate with key stakeholders internally (brand leaders, GM’s, RMs, Director of Operations & Franchisees) to ensure adequate planning, execution and monitoring of marketing activities. 
            • Work in partnership with external agencies, vendors and key partners to execute campaigns and projects.
            • Support the effective rollout and in-location adoption of Regional LRM Activations. 
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