Instagram Content Manager for Real Estate
# Creative Instagram Content Manager for CuriEstate (NYC Real Estate Media Brand)
**Part-Time | Freelance | Remote**
I am looking for a highly creative, strategic, and proactive **Instagram Content Manager** to help grow the digital presence of **CuriEstate**, an NYC real estate brand that combines storytelling, education, and market insights to help people confidently navigate buying and selling real estate in New York City.
đź“Ť **CuriEstate Website & Podcast**
đź“Ť **CuriEstate Instagram**
đź“Ť **Founder | Yasmine Abdallah**
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ABOUT CURIESTATE
CuriEstate Is a brand dedicated to telling the real stories behind buying a home in New York City.
Every episode follows actual buyers through one of the biggest financial and emotional decisions of their lives. We explore not only the transaction itself, but also the motivations, fears, negotiations, challenges, and lessons learned throughout the journey.
Alongside our buyer stories, the vision is to create educational content covering:
* NYC real estate market updates
* Neighborhood guides
* Buying and selling strategies
* Behind-the-scenes of working as a NYC real estate advisor
* Interviews with industry professionals
* Relocation resources for domestic and international buyers
* Lifestyle content that showcases what it's really like to live in New York City
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ABOUT THE ROLE
I am looking for someone who can help shape the visual identity and voice of CuriEstate across Instagram.
You'll take podcast episodes, educational content, market reports, neighborhood footage, and day-to-day real estate experiences and transform them into engaging, shareable content that educates, entertains, and builds trust.
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RESPONSIBILITIES
* Develop and execute an Instagram content strategy aligned with the CuriEstate brand.
* Repurpose podcast episodes into engaging Reels, carousels, stories, and posts.
* Create visually appealing graphics, captions, and short-form videos.
* Edit podcast clips into highly engaging social content with captions and motion graphics.
* Design educational real estate content that is informative, approachable, and shareable.
* Maintain a consistent posting schedule.
* Write compelling captions and strong calls-to-action.
* Stay on top of Instagram trends while maintaining brand consistency.
* Recommend new content ideas and series
* Monitor engagement and community interactions.
* Help increase podcast visibility and brand awareness
* Track analytics and recommend improvements based on performance.
* Brainstorm creative campaign ideas that increase audience growth and brand awareness.
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LOOKING FOR SOMEONE WHO...
* Has experience growing Instagram accounts
* Has exceptional design and storytelling skills
* Understands how to create engaging Reels
* Can edit fast-paced, attention-grabbing short-form videos
* Enjoys experimenting with new content ideas
* Is passionate about social media, content creation, and branding
* Is proficient in Canva, CapCut, Adobe Creative Suite, or similar tools
* Understands social media strategy—not just content creation
* Can work independently and bring fresh ideas to the table
* Has excellent written English
* Is organized, detail-oriented, and proactive
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BONUS POINTS
* Experience in real estate, architecture, interior design, or lifestyle content
* Experience editing podcast content
* Knowledge of Instagram analytics and growth strategies
* Familiarity with New York City neighborhoods and real estate
* Podcast marketing and personal branding
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SUCCESS MEASUREMENTS
I am looking to consistently build a recognizable, trustworthy brand that people return to because they find our content valuable.
* Increased engagement
* Steady audience growth
* More podcast listeners
* Stronger brand recognition
* Increased inquiries from NYC buyers and sellers
* A cohesive, premium Instagram presence
I am excited to find someone who wants to grow alongside CuriEstate and help build this very intentional brand in New York City.
